We are delighted that the late Charlie Kirk’s group, Turning Point USA, has caused a much-needed kerfuffle by announcing that it will offer a competing Super Bowl halftime show to rival Bad Bunny’s NFL-authorized halftime spectacle.

Indeed, “TPUSA’s declaration that it would broadcast the All-American Halftime Show opposite the NFL’s 2026 Super Bowl LX concert came just 11 days after the league tapped Puerto Rican native Bad Bunny, 31, as its headliner for the big game’s musical interlude at Levi’s Stadium in Santa Clara, Calif.,” ABC News reported on Oct. 21.

“Protests over the NFL’s choice were raised because the three-time Grammy Award–winning rapper, whose real name is Benito Antonio Martínez Ocasio, performs almost exclusively in Spanish and many football fans were unaware of who he is.”

(Kirk, a conservative activist and free speech advocate (especially on college campuses), was assassinated on Sept. 10 while addressing an audience on the campus of Utah Valley University in Orem, Utah.)

Regarding the selection of Bad Bunny as the halftime show’s star, President Donald Trump told reporters, “I never heard of him.” In its Oct. 21 story, ABC News, which has had a long-time hostile relationship with Trump, reported — in a verbal shot at the president — that the Trump responded to questions about Bad Bunny “dismissively... echoing the widespread criticism of the league’s choice of a Spanish-language hitmaker.” 

ABC News added that Trump said the following about Bad Bunny: “I don’t know who he is, I don’t know why they’re doing it — it’s crazy.”

Meanwhile, TPUSA has not yet named who would appear at its show, but it did say the performance will celebrate “Faith, Family & Freedom.”

For his part, ABC News noted, “Bad Bunny seemed to pour gas on the flames of controversy by recently saying in Spanish on SNL that ‘everyone is happy’ about his selection — ‘even Fox News.’ He then slyly added in English, ‘If you didn’t understand what I just said, you have four months to learn.’ He was also recently criticized when he seemingly refused to stand during the playing of ‘God Bless America’ at a Yankees-Blue Jays baseball game in New York.

“But his SNL comments prompted Riley Gaines, a TPUSA contributor, to write online, ‘Bad Bunny told Americans they had four months to learn Spanish if we wanted to understand the Super Bowl halftime show. No thanks. We’ll just have our own.’”

We’re seeing — more and more — the great legacy that Charlie Kirk left.