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FRP to close HVL venue after a seven-year-run
Thursday, 01 November 2018 22:43

From Staff Reports 

HENDERSONVILLE — Flat Rock Playhouse’s venue in downtown Hendersonville is closing at the end of the 2018 season.

Playhouse officials announced on Sept. 28 that, after a seven-year run, they are not renewing their lease at the downtown stage. They said they intend to use the money saved to make improvements to the mainstage theater in Flat Rock.

Upgrades will include new seats and carpets. A new wireless network will also be installed to improve the sound for those with hearing aids.

“It’s a system that goes throughout the floor of our playhouse that makes our plays sound glorious to those with hearing aids and cochlear implants,” Dane Whitlock, senior director of marketing and development, said. 

Since making the announcement, Whitlock has left the Playhouse for a job in New York. (See adjoining stories for details.)

There are still several upcoming shows at the playhouse’s downtown Hendersonville location before the season ends, the FRP noted.

The Asheville Citizen Times reported that “Lisa K. Bryant, the FRP’s producing artistic director; and Paige Posey, president of its board of trustees; said results of a recent patron survey also showed guests ‘prefer the simplicity of one venue; as well as additional parking offered in Flat Rock.

“‘For the Playhouse, it is more cost-effective to manage just one venue, and we have to keep our eye on the bottom line,’ they said,” according to the ACT.

The FRP was designated as “The State Theater of North Carolina” by the General Assembly in 1961.

Playhouse executive leaves for N.Y. job after years at helm

From Staff Reports 

FLAT ROCK — Flat Rock Playhouse’s Dane Whitlock, senior director of marketing and development, sent an email on Oct. 8 to the Daily Planet and others in the media, noting that he has accepted a job in New York and would be departing soon.

In his email, Whitlock said, “Hi all!  Need to share a little news with you...

“After four amazing years here at the Playhouse and WNC, I have decided to take a job offer in NYC. This will be my last week here at the State Theatre of NC.

“I’ve copied Matthew Glover and Olivia Palmer, who will be your major points of contact going forward. They will make sure that you are kept up to date on all things FRP.  It’s been a pleasure working with each and every one of you. And thank you for your continued support. Cheers. Dane.”

When contacted at his FRP email address on Oct. 17, a message stated: “Hi there!  Thank you for your email. I am no longer with Flat Rock Playhouse, as I have taken a position at a PR firm in NYC.”



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