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By JOHN NORTH
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Earth Fare, a health and wellness supermarket chain founded in Asheville in 1975 that grew to 50 stores before shutting down in bankrupty on Feb. 25, will reopen as a five-store, trimmed-down company, possibly in June, if not even earlier.
Sharing their hopes and dreams for the company during an hour-long interview March 30 with the Daily Planet were Randy Talley, one of the founders of Earth Fare, and Bethany Turon, who will lead the new chain.
Talley, along with the third top leader of the new effort, Mike Cianciarulo, former president and chief executive officer of Earth Fare from 1997 to 2008, worked together for many years at Earth Fare. This time, they will serve as Turon’s “mentors” and “stewards.” Talley said they will “will be responsible for making sure” the company succeeds.
Talley lavished praise on Cianciarulo, noting that “he was instrumental in building us from two stores to 15 stores — and as a profitable and successful business. He previously was president of another grocery store (Goodings in Orlanda, Fla.) He brings a lot of that operation expertise...”
Cianciarulo has referred to Talley as having “a focus and knowledge of this industry, both natural and organic grocery, and a passion for the business.” He has credited Talley with providing “a lot of inspiration for the idea.”
Chosen to serve as the company’s president and CEO is Turon, who has lived in Asheville for a year, and was the senior vice president of human resources and organizational strategy until the previous Earth Fare shut down.
The newly formed chain will include the original Westgate store as its sole Asheville location, as well as one other North Carolina location — in Boone.
There also will be reopened Earth Fare stores in Roanoke, Va., Athens, Ga., and Summerville, S.C. However, store officials emphasized during the interview that the number of stores likely will increase soon as they are pursuing other store reopenings.
The former Hendersonville Road store was quickly purchased for a price way beyond their budget by Whole Foods, Talley and Turon said of the other Asheville location.
However, the two Earth Fare officers said that, if the customers express overwhelmng demand for it and an appropriate existing big-box store location can be found, they would be enthused about pursuing a reopening in South Asheville, too.
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